̱ Ŀ Ʈ Ŀ ϰ ִ.
28 Ʈ(KOTRA) ؿܽ崺 ̱ Ŀ Ը 59260 25.8% ߴ.
̱ Ŀ 2013 ر 48.7% , 5Ⱓ 14.3% 2023 1149070 ƴ.
̱ θʹ ̱ Ŀ ӵ ýƮ Ʈ Ŀ ü Ǹ ̻ ߴٰ мߴ.
Ŀ Ʈ, ž ͳݿ Ʈ Ʈ Ǵ Ͼ ִ ⸦ ʿ Ʈ Ŀ Ʈũ ̴.
Ʈ Ŀ Ư 뷡 ƴ϶ Ŀ ȭ ȿ ־ Ʈ ȯ ϰ ϴ Һڵ鿡 α⸦ ִ.
θʹ ̱ ǥ Ʈ Ŀ Ƹ ڿ Ȩ ýƮ ϰ ҺڿԼ ް ־ ʾ ̱ Һڵ ̿ ӽƮ غ(must haves) ǰ ϰ ִ.
̿ Ŀ Ʈ Ŀ ž δ.
̱ Ʈ Ŀ Ƹ (Amazon Echo Dot) Ȩ ̴(Google Home Mini) ǰ ū ̱ Һڿ Ʈ Ŀ ġ ˸ ߿ ϰ ִ.
Ʈ Ŀ λ ݰ α⸦ ̾ ִ.
ֱ Ŀ ü鵵 Ƹ ýƮ ž Ŀ ϱ ߴ.
۰ Ƹ Ʈ Ŀ ϵ Ǹź Һڵ ýƮ Ʈ Ȱϵ ϴµ ϰ ־ (Bose), JBL, Ҵ(Sony) Ŀ Ʈ Ŀ κ ϰ ǰ ִ.
̱ Һ Ʈ Ŀ ϰ ̶ Դ.
ֳθƽ(Adobe Analytics) 翡 8 Ʈ Ŀ ̱ Һ 32% 1 25% 14% ƴ.
ֳθƽ " Ʈ Ŀ Ǹ 79% 4б ߴٴ ϸ Ҹ " ߴ.
Һڵ ̽ ýƮ 뵵 ߴµ Ʈ Ŀ 71% ּ Ϸ翡 ѹ, 44% Һڰ Ϸ Ѵٰ 亯, 8% Һڸ ̽ ýƮ ʴ´ٰ 亯ߴ.
Ʈ Ŀ ʱ ̱ܰ κ Һڰ Ʈ Ŀ ̿ ǰֹ 47% ڰ ǰ ˻ϴµ ϰ 43% Ʈ ۼ Ȱϸ 32% Ȱϰ ִ ƴ.
48% ̱ Һڰ Ʈ Ŀ Ե ȴ.
ü Һ 32% Ʈ Ŀ ϰ 16% αⰣ Ʈ Ŀ ű ȹ ִ ƴ.
̹ Ʈ Ŀ Һ 45% ̹ αⰣ 1 ̶ ߰, 23% ϳ ̶ ߴ.
Ʈ Ŀ Һ 23% ϱ Ʈ Ŀ ϰ, 9% Ʈ Ŀ ̶ .
ν Ʈ Ŀ ȹ / Adobe Analytics |
̱ ü ҺڿͿ ߰ϴ Һ ӸƮ(Consumer Report) ̱ 忡 ǸŵǴ ֿ Ʈ Ŀ 25 ǰ ϰ õ ǰ ߴ.
25 ǰ ̽ ýƮ Ʈ Ƹ ˷縦 ä ǰ 15, ä ǰ 8 Ƹ Ÿ.
Sonos, JBL, Harman Kardon ֿ Ŀ 귣鿡 Ʈ Ŀ ϰ ִ ָ ʿ䰡 ִ.
ӸƮ õǰ Google Ʈ Ŀ Home Max / ӸƮ |
ֱ ʱ ܰ νĵǴ Ʈ Ŀ ̱ Һ κ ϻ θ ϴ Һ ڸ ʿ ȭ ϱ غ 䱸ǰ ִ.
ýƮ ̱ Ŀ 忡 Һ ȣ ʼ ҷ ǴܵDZ Ŀ Ǹϴ ü ýƮ Ʈ ä ؾ Ѵ.
(Bose), ҳ뽺(Sonos) Ŀ 귣鵵 ýƮ ϰ ־ δ Ʈ Ŀ ΰ ɻ ƴ϶ , Ŀ üμ ߴ ߿ϴ.
ýƮ ϰ 鼭 Һڵ ǰ ˻, ǰ Ȱ Ȯǰ ִ.
귣 ýƮ Ȱ ϰ Һڵ鿡 ǰ ν ǰ ŷ ̾ ִ ؾ Ѵ.
̱ Һڵ Ʈ Ŀ 䰡 ʿ , ̱ غϴ ѱ Ʈ Ŀ ü ȸ ̴.
Һ ̾ A "Ʈ Ŀ Ȯ ʱ ̹ܰǷ Һڵ ǰ ϱ⺸ δ ϰų ϱ ǰ 䰡 " ߴ.
״ ̾ "Һڵ ǰ Ʈ Ŀ 뿡 ϰ ͼ 100 ̻ ǰ ߰ ϴ ִ" "̱ 忡 귣 ǰ ַ ̱ 忡 ϴ "̶ ߴ.
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