Ʈ ֱ ü귣 ǰ, ̸ 'PBǰ' ߰ ִ.
13 Ʈ ؿܽ崺 Ʈ Ҹäο PBǰ 2007 ǸŰ Ȱȭ Ʈ λϰ ִ.
Ʈ PBǰ Ǹϱ Ʈ Big C. Big C ִ 1998 eBon̶ ü귣带 ҽ ǰ Ǹߴ.
2007 Ŀ ԵƮ Ʈ Big C ο ü귣 Wow Ʈ 忡 Īƴ. Big C ü귣 PBǰ ǸŰ ȰȭDZ ߴ.
Ʈ Ʈ PBǰ 2.4% Ұϴ. ̴ 츮, ̱, EU 鿡 10 ̻ ġ.
ó PBǰ ֵ Ҹ忡 Ʈ ä ̱ܰ PBǰ ̼ ֱ мǰ ִ.
Ʈ Ҹ忡 緡 ä 70% ̻ ƴ.
ұϰ Ʈ Ҹä ڵ Ҹä ӵ Կ PBǰ ' 尳 '̶ Ѵ.
Big C Ʈ, Fivimart Ʈ Ҹä Ʈ PBǰ ϰ ִ.
Ʈ Ʈ PB ǰ ڴ "Ʈ ä ü귣 ſ ϴ" " Һڵ ݴ ǰ ã ־ PBǰ ȣϰ ִ" ߴ.
ȣġν Ʈ 5 Ʈ Ʈ ֿ PBǰ Ƽ Ŀ 㼼(, , ûҿ) żǰ(ä, ) 㹰 ǰ(ҽ, , ߱ ҽ) ̾.
ǰ Ʈ Һϴ Ȱʼǰ, ź¼ ũٴ Ư¡ ִ.
Ʈ PBǰ 귣 ǰ 5~30% ϰ, 10~15% ִ Ÿ.
PBǰ ϱ ؼ 'ǰ ' .
Ʈ Ʈ ҵ å 켱 Ȱʼǰ ߽ PBǰ Һ ̲ ǥ δ.
ֱ Ҹ ڵ " PBǰ ٸ Һ ϰ, ǰ ŷڸ ؾ " .
Big C Ʈ (PBǰ ) Ʈ ̷ ȭ ̴.
Big C Ʈ ǰ о߿ Ʈ ϴ . Big C ǰ CJ Foods(κ), NH Foods(ҽ) ܱ κ PBǰ ް ִ.
Ʈ ϴ ܱ Ʈ ϴ PBǰ PBǰ ߷ ϱ ִ.
Ʈ ܱ Ʈ ԵƮ, ̸Ʈ, AEON(Ϻ), Big C(± Central Group μ), ް(± TCC Group μ) ̴.
ް, Big C Ʈ PBǰ ϿҺ翡 ߵ ִ Ͱ , ѱ Ʈ Ư ڡ ǰ ѱ PBǰ äӰ Һڵ ̸ ִ.
ʱ⸸ ϴ ԵƮ ̸Ʈ Ʈ PB ǰ 200 ä , 1000 ̻ Ȯƴ.
ѱ PBǰ ǰ , ̻ , ǰ ѱ ̹ ̿ ǰ ŷ ִ.
Ʈ 1ȣ 10 ԵƮ ̽ũ, , 쿡 ̸ پ PBǰ Ǹ̴. Ʈ PBǰ ̾Ḷ ֺ ϱ Ѵ.
̸Ʈ Ʈ Ǹ ǰ 95% Ѵ. 5% ѱ PBǰ̴.
̸Ʈ PBǰ ڻ Ʈ ƴ϶ ٸ ä(Ʈ, , Խǰ Ǹ ) θ ̴.
Big C PBǰ Ȱ Ʈ ϳ, 2016 ± Central Group μ PBǰ ǸŸ ߴ ̶ ǥ ִ.
Big C ǰ 忡 ҽ ǰ(eBon), Һڿ αⰡ PB ǰ(Big C) ϰ, ü 귣 Wow ǰ ̰ ִ .
ް PBǰ Ȱ ä ϳ.
̿ ̸ پ PBǰ ̸, ǰ ǰ Ʈ ִ پ ٱ üߴ.
AEON Citimart( Ʈ), Fivimart(Ϻ Ʈ) μ Ʈ ߴ.
AEON Citimart Ϻ AEON TOPVLUE ǰ Ѵ. Իǰ , , ǰ ̸, ǰ ż ǰ, ũ Ʈ ǰ, Ƿ, м ̴.
HCMC ռ Ʈ ũⰡ ұԸ, ü PBǰ .
̵ű ü Mobile World Corporation ϴ Ҹäη, ȣġν ܰ 켱 ټ Ȯν Һڵ鿡 ߴ.
ְ, Ʈ Hoang Anh Gia Lai() Vinamilk(), Unilever(ϿҺ), (province) ǰ ̴.
Ʈ Ʈ ϴ ſ ǰ PBǰ ߷ Һ ŷ ִ.
Ʈ Ҹäο ǸŵǴ Ʈ PBǰ ź¼ ū ǰ ߵ ִ.
ֱٿ ü귣 äҸ ް, ֹ氡 丣Ʈ ǰ PBǰ ǰ ߰ϴ ǰ ̰ ִ.
̰ Ʈ ҵ ȣġ, ϳ, ٳ ֿ 뵵ÿ ַ ȴ.
Ʈ '뷮 ', Һڵ ٸ ؾ Ѵ.
츮 (Ȥ ɺ) ȣ Ҵ 뷮 ǰ(Ư ڿ ǰ) Һڵ ƴ.
Ʈ Һڵ İ ǰ ĥ ؾ ϴ Ȳ ȣ ʰ, Ʈ Ķ ż û Ⱓ ϴ ؿԴ. ¿ ǰ ƴ϶ 絵 Ű ϴ 뷮 ǰ ū ʴ´.
ѱ Ʈ 뷮 PBǰ ū 並 ̲ ι° ٷ ''̴. ϰ 켱 ǰ Һڰ ü Ʈ ̿ϴ ߵ鿡Դ ̷ ǰ ϱ ϴ.
ԵƮ ѱ Ǹߴ ü귣 峭 Ʈ Ǹ Һڵ ȣ ̲ ִ.
峭 Ÿ Ʈ PBǰ ʴ ǰ ϳ , ݵ 3 Ʈ Һڵ Һ ̾ ߴ.
Ƶ 峭 Ư ΰ Ʈ 귣尡 ѱ ̹ ̿ ŷڸ ־ мȴ.
KOTRA Ʈ ȣġι " Ҹäο ǰ ϰų, Ʈ Ư ν 븰 ȹ ǰ ΰϴ ͵ ϳ "̶ ߴ.
< KOTRA Ͽ ؿܽ崺 ŸƮ 帮 ߽ϴ>