ŸƮ(Lean Startup) Ʈ Ȥ ÷ ϴ ̾߱ǰ ֽϴ. Ǹܹ븮 ̾߱Ⱑ ƴϸ, ִ ǰ(Physical Product) մϴ. ؽ Ȯ Ȳ 츮 ο ǰ ϴ, 忡 ڡ ǰ ϰ ִٸ, ŸƮ غ ֽϴ.
ǰ ̵ ãƺ ǰ ̹ õǾ , īĹ ǰ Ǵ ǰ ٶ ð ߱ Դϴ. ȭ Ư ߴ ǰ ߴ ϴٸ غ ѰԴϴ. нƮ ȷο ڴٴ ƴմϴ. ŸƮ ʷ Ͽ ٶٸ, ϴ ذå ã ְ, ǰ پ ֽϴ.
ֱ ũ ݵ ϰ ִ ݷ ĩ ĩְ ٸ ϴ. ݷ ðų ̸ Դ ൿ ߱ ̵Դϴ. ĩ̶ ַǿ , ĩְ Դϴٸ, ڹ ĩ ϴ Ͱ ϰ ݷߵ ڹ ĩ ? κп ǰԴϴ.
ڡ
ŸƮ ǰ ڿ ð ǹմϴ. ǰ ö ȸ ִ ǰ ãڴ ṉ̀ մϴ. ̵ ִ ŸƮ ȸ簡 ϴ Ϲ ȸ ܼ ֽϴ. ƴұ մϴ. ν ŷ ּȭϿ ϴ ˷ ֽϴٸ, ٽ ϴ ͡ ãƳ Դϴ.
νŸ(Instagram) (Burbn) , , ϸũ, ġ ߴٰ ٶ ð ʹ о ߽ϴ. Ϳ Ͽ ٽ νƮ(Instant)+(Telegram) ռ νŸ ǰ ǰ, ̷ ڶϱ Դϴ. ν ŷ ȣƮ м(Cohort Analysis) 켱 ƴϰ, ٶ ð м ̸ ذϱ Ʈ ִ ̵, ߿ 켱 ϰ, ٽ Ʈ غ Դϴ.
ŸƮ ƴմϴ. ö м غؾ մϴ. 鿡 ĩ 鳯 ƹ ϴ. ൿ ϴ ̵ ʽÿ. Ʈ(Moms Test) ֽϴ. 츮 Ӵϵ ڳడ ִ ǰ ְ ȥ ̾߱ մϴ. ͺ並 ϰ Ǹ, ǰ ϴ. ǰ ƴ϶ ϰų, ѹ ڷ ͺ並 ϰ Ǹ, Īϴ ٴ ֽϴ.
4) ּ ǰ Minimum Viable Product, (Hendrik Kniberg)
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, ǰ ȸ ƴմϴ. ŸƮ ǰ, 忡 ȣϴ ǰ Ѵٴ մϴ. ŸƮ 츮 ǥ ڵ ϸ, , 켱 Ż̶ 忡 MVP(Mimimum Viable Product) , ݾ ̾߱մϴ. MVP 켱 ܼƮ ֽϴ.
ǰ̳ ϴ , , ̿ ϰ ˴ϴ. ̷ζ ϰ ǰ̳ ִ MVP 鿡 ְ ͺ並 غ մϴ. 3Dͷ μ ͵ մϴ. ߿ ǿ ϴ ֽϴ.
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1) Bristly - World's Most Effective Toothbrush for Dogs (Kickstarter, 2018)
2) Instagram Burbn ڷȭ, (Pinterest)
3) ŸƮ ĵ
4) https://blog.deming.org/wp-content/uploads/2014/11/minimal-viable-product-henrik-kniberg.png